Edinburgh Napier University Tartan Mercedez Benz April 2011

Three Edinburgh Napier University students devised a marketing campaign which was launched at Tartan Week. The aim of the campaign was to encourage American students to come and study in Scotland. Part of the campaign included street installations, one being a fabulous Mercedez Benz car wrapped in the Edinburgh Napier Tartan, which was designed by Kinloch Anderson.

It was wonderful to see the tartan being used in such a unique way and would certainly have left a lasting impression on the American people. Brian Cox is pictured here with the car, alongside the Principal of the University, Professor Dame Joan Stringer.

Photo courtesy of Martin Powell.